Overview
Hatchin is a UK startup serving the creative and media industries. We partnered with their team from inception to conduct user research and design their MVP.
How We Took Hatchin from Idea to MVP in 8 weeks
Product Design
User Research
AI
Imole Digital collaborated with Hatchin to transform the founder's vision into a market-ready MVP. Through strategic UX design and research, we helped shape the product's final direction and development.
"Jesse led all of our Product Design work through from concept to launch. He was particularly adept at leading the User Research work, and translating the outputs of this into a set of clear product screens and user flows. I very much appreciated his structured approach to Product Design and his expert guidance."
Oli Thomas
CEO/Founder at Toast91
Challenge
Our key challenge was developing a distinct networking platform for creative professionals that would differentiate itself from LinkedIn. Hatchin's mission to connect founders and professionals across creative industries required exploring unique visual approaches to bring the founder's vision to life.
Solution
Here were the results of us collaborating with Hatchin:
- Created a comprehensive design system aligned with brand guidelines
- Developed MVP designs for the platform
- Conducted extensive user research, including interviews and usability testing, to optimize the product for target audiences
- Designed an effective user onboarding process
More Case Studies
Toast91
Product Design
Web Design
AI
On this project I collaborated with a team of designers, data scientists and software engineers to deploy the MVP for Toast91 the startup.
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