How We Took Toast91 from an Idea to a Product

Product Design
Product Design

Toast91 is a UK startup using AI chatbot technology to connect vulnerable individuals with essential care and support services.

"Working with Imole Digital was transformative for Toast91. Their team took the time to truly understand our mission of supporting vulnerable individuals through technology."

Heather
CEO/Founder at Toast91

Overview

Toast91 is developing innovative technology to provide vulnerable individuals with on-demand access to support services. In response to the UK's critical challenges in social care delivery, we collaborated with Toast91's founding team from inception to develop their product strategy and user experience design.

Challenge

The main challenge was translating Toast91's existing brand identity into a functional web application, as no development work had previously been undertaken. Additionally, the company website required a complete redesign to align with the founder's new brand vision.

Solution

Here were the results of us collaborating with Toast91:

  • Designed core UX flows for the chatbot and health check features
  • Conducted user research with target audiences to guide product strategy and design decisions
  • Built a new website that aligned with the company's brand identity
  • Implemented a Notion-based workflow system to improve team efficiency

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